Making a Blog Post Enticing - The Organization
A blog post will not look like an academic essay. A blog post is visually captivating, interactive, and contains brief, concise content in paragraphs. Your content serves a purpose throughout. The content itself and the blog organization are key to a well-crafted blog post, and so they must work together.
Blog organization is visual in nature. See the section below for what to include to make your writing more than an academic essay. It must read and flow like a blog while visually enticing readers through images and clickable resources.
BLOG VISUAL ORGANIZATION
· specialized headline,
· author name (and possibly author image), date, and connective labels,
· online interactive links (subscribe, email, tweet, FB share, etc),
· 1-2 high-resolution images,
· short paragraphs,
· helpful visuals (charts),
· bulleted and numbered list section,
· tweetable quote/sound bite, and
· bold transitional concepts that lead the audience to the CTA.
· Work(s) Cited section
Unlike an academic essay where everything is in the same size and style font, a blog will vary font size, style, and color to lead the audience through the concepts and draw attention to tweetable quotes from the writing. See the image below for specifics about blog formatting and visual organization. To learn more about the content that goes into your blog, visit the two articles below:
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